Vara Optical is an independent eyewear design house from South London. Taking inspiration from the streets, experiences and soundtracks of our beloved city/ends.

Built on a deep appreciation for timeless style, storytelling, and the culture that shaped it. Rooted in the spirit of London, the brand exists at the intersection of heritage and modernity. Reimagining the familiar through a lens of authenticity and care.

Crafting an experience that feels both nostalgic and new, where every detail, from materials to design language, reflects a thoughtful pursuit of quality and meaning. A quiet celebration of where we come from and how we choose to express it.